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Citation building Free NAP audit · 140+ sources checked

Google trusts what it can verify in more than one place.

Citations are every mention of your name, address and phone number across directories, maps and industry sites. When those sources disagree, Google's confidence in you drops — and so does your ranking. We find what's wrong, fix it, then build what's missing. By hand.

✓ Audit before any build
✓ Manual submissions only
✓ Every login handed to you
🇺🇸 USA🇨🇦 Canada🇦🇪 Dubai & UAE🇦🇺 Australia🇮🇳 PAN India
NAP consistency audit140 sources checked · sample extract
41 inconsistencies
SourcePhone on fileStatus
Google Business Profile+1 415 555 0148OK
Yelp+1 415 555 0102FIX
Apple Maps+1 415 555 0148OK
Bing PlacesSuite 4, old addressFIX
Better Business BureauUnclaimed listingCLAIM
FoursquareDuplicate #2MERGE
Industry directoryNot listedBUILD
28 correct · 41 wrong · 11 duplicates64 missing
140+ sources checked
30 days to a clean profile

Cleaning up business data for companies in the USA, Canada, Dubai, Australia and across India

4.9 on Google · [128] reviews
[18,000]+ citations built by hand
140+ sources per audit
Mohali, India · serving 5 markets
0 automated submissions
0+Sources checked in every audit, before we build anythingOur standard
0Average inconsistencies found on a first auditOur client average
0 daysTo complete a standard build, verifiedOur standard
0Submissions made by software, everEvery listing is manual
Sound familiar?

If any of this is your business, you're in the right place

Citations are the least glamorous thing in local search, and the thing most likely to be quietly broken in the background.

My old address from three offices ago is still showing on sites I've never heard of.

→ Legacy data cleanup

Customers call a number that stopped working two years ago.

→ NAP correction

There are two listings for my business on the same directory, both half-finished.

→ Deduplication

An agency sent me a PDF saying they built 200 citations. I can't find most of them.

→ Verified builds only

My competitors are on industry directories I didn't know existed.

→ Niche source research

We've moved office and I have no idea where to start updating everything.

→ Migration pass

The audit is free and takes us two working days. You'll know exactly how many sources disagree about your business before you decide whether to fix anything.

The diagnosis

Google cross-checks you against the rest of the internet

When directories, maps and industry sites all agree on your name, address and phone number, Google's confidence in your business goes up. When they contradict each other, that confidence drops — and confidence is what decides whether you appear in the map pack at all.

  • Old addresses outlive your lease. Directories rarely delete anything. An office you left in 2019 can still be feeding conflicting data to search engines today.
  • Tracking numbers split your identity. A call-tracking number on one site and your real number on another looks, to a search engine, like two different businesses.
  • Duplicates compete with each other. Two listings on one directory split whatever authority you have, and the weaker one often outranks the real one.
  • Aggregators spread errors automatically. A handful of data providers feed hundreds of smaller sites. Fix the source and the error stops replicating; fix only the symptom and it comes back.
  • Customers hit the wrong details too. This isn't only an algorithm problem. Somebody is calling that dead number right now and concluding you've closed down.

The same business, three sources

Directory A

Sharma Dental Clinic Pvt Ltd
Shop 4, Old Market Road
+91 172 400 1188

Directory B

Sharma Dental
Unit 4B, Old Market Rd.
+91 98888 12345

After cleanup — everywhere

Sharma Dental Care
Unit 4B, Old Market Road
+91 98888 12345

One canonical version, agreed with you and locked. Every source we touch from then on matches it character for character — including the abbreviations, because "Rd." and "Road" are not the same string to a machine.
What you get

Audit first, always. Then clean, then build.

Building new citations on top of bad data just multiplies the problem across more sites. Nobody should be submitting anything until they know what's already out there.

Full NAP audit

We check 140+ sources for your name, address, phone and website, and hand you every finding as a working sheet — not a PDF you can't do anything with.

Cleanup and deduplication

Wrong entries corrected, duplicate listings merged or removed, and unclaimed profiles claimed in your name so nobody else can edit them.

Core and niche builds

General directories, map data aggregators, and the industry-specific sites your competitors are on and you aren't — different in every market and every sector.

Credentials handed over

Every login, registration email and profile URL delivered in one sheet. The listings are yours, created in your name, and you keep them if you leave.

A live tracker, not a PDF report

You get a shared sheet you can open any time to see every listing's status, live URL, username and submission date — updated as each one goes live rather than summarised at the end of the month. If a listing isn't in the sheet with a working link, we haven't billed you for it.

See a sample tracker

Verification pass

Thirty days after submission we go back and confirm each listing actually went live and still shows the right details. Submitted is not the same as live.

How we differ

Why we submit everything by hand

This is the main reason our build takes 30 days and a software-based service takes 30 minutes. It's also why ours is still working in two years.

Automated submission tools

£20 a month, 300 listings, a PDF at the end

  • Creates duplicates alongside listings you already had
  • Rejected outright by the better directories, which require a human
  • Listings often lapse when the subscription ends — some services actively remove them
  • Logins held by the vendor, not by you
  • Reports "submitted" counts, not verified live URLs
  • Same generic 300 sites regardless of your industry or country

Manual submission, by us

Slower, permanent, and yours

  • Existing listings found and corrected before anything new is created
  • Accepted by the high-authority directories that reject bots
  • Listings are permanent — no subscription holds them hostage
  • Every login created in your name and handed to you
  • Live URL logged for each listing, verified after 30 days
  • Source list built for your industry and your market
The honest trade-off.

If you want 300 listings by Friday, we're the wrong choice and a software tool will do it. What we're offering is a smaller number of listings that are correct, permanent, verified and owned by you. In our experience 50 solid citations outperform 300 sprayed ones — but you should hear the trade-off stated plainly rather than discover it later.

Where we work

Five markets, five completely different directory ecosystems

This is the part generic citation services get wrong. The 50 sites that matter in the US are not the 50 that matter in India, and submitting an Indian business to US directories achieves nothing except a number on a report.

🇺🇸
United States

Yelp, BBB, Apple Maps, Bing Places, Foursquare, YellowPages, plus the data aggregators that feed hundreds of smaller sites.

Nationwide
🇨🇦
Canada

YellowPages.ca, Canada411, Yelp Canada, Canadian Business Directory, with French-language listings where Quebec matters.

EN & FR
🇦🇪
Dubai & UAE

Yellow Pages UAE, Connect.ae, Dubai Chamber listings, sector portals, plus Arabic-script name consistency.

AR & EN
🇦🇺
Australia

Yellow Pages AU, True Local, Hotfrog, StartLocal, Aussie Web, plus ABN-linked business registers.

All states
🇮🇳
PAN India

Justdial, Sulekha, IndiaMART, TradeIndia, Practo, Zomato and the vertical portals that carry weight in your sector.

All cities
A source list built for you, shown before we start

You'll see the exact directories we intend to submit to, with a reason for each, and you can strike any you don't want.

Local phone and address formatting

Formats differ by country and some directories reject anything that doesn't match their convention. We format per market rather than submitting one version everywhere.

A real address and a named strategist

We're in Mohali, Punjab. One person owns your build and you can call them on +91 99888 88525.

Industries

The industry directories matter more than the general ones

Anyone can list you on Yelp. The sources that actually move a ranking are the sector-specific ones your competitors are already on — and those are different for a dentist, a wedding photographer and a car dealer.

Hospitality & TravelHotels, resorts, restaurants, cafés, travel agenciesBooking & review portals
Healthcare & WellnessClinics, dentists, diagnostic centres, physiotherapists, spas, salonsMedical directories
Education & CoachingSchools, colleges, coaching institutes, online tutors, EdTechCourse & campus portals
Real Estate & BuildersProperty dealers, builders, interior designers, home improvementProperty & trade registers
Retail & E-commerceLocal shops, clothing brands, jewellery stores, online storesShopping & marketplace
Fitness & LifestyleGyms, yoga studios, personal trainers, nutritionistsClass & wellness portals
Automobile & RepairCar and bike dealers, repair workshops, car wash servicesAuto trade directories
Legal & FinancialLawyers, accountants, loan providers, insurance agentsBar & professional registers
Events & EntertainmentWedding planners, event managers, photographers, DJsWedding & event portals
Home ServicesPlumbers, electricians, cleaning, pest control, renovationTrade & contractor sites

Not on the list? Tell us what you do and where. Part of the audit is researching which sector directories your actual competitors appear on — so you get the real list, not a generic one.

How it works

Four stages over about 30 days

You'll see the tracker filling up as we go, so you're never waiting until the end to find out what happened.

Days 1–4 — Audit

140+ sources checked, every inconsistency, duplicate and gap logged in the tracker with a screenshot where it matters.

Your time: send us your details

Day 5 — Standardise

One canonical version of your name, address and phone agreed with you and locked — including how abbreviations are written.

Your time: one approval email

Days 6–15 — Clean

Wrong listings corrected, duplicates merged or removed, orphan and auto-generated profiles claimed in your name.

Your time: none

Days 16–30 — Build

New citations submitted manually, each verified and logged with its live URL and login as it goes live.

Your time: none
When does this actually affect rankings?

Listings take two to six weeks to be indexed and reconciled by search engines, and the effect is gradual rather than a step change. Citations are foundational work: they rarely move you up on their own, but without them the profile work, reviews and local pages all underperform. Anyone telling you a citation package alone will put you in the map pack is overselling it.

Scope

Exactly what you get, by package

The table most agencies won't publish. Compare it line by line with anything else you're considering — especially the last three rows.

DeliverableBasicStarterGrowth
Citation Audit✓✓✓
NAP Standardization✓✓✓
Core Directory Listings✓✓✓
Industry-Specific Citations✓✓✓
Local & City-Specific Citations✓✓✓
Data Aggregator Submissions✓✓✓
Duplicate Listing RemovalN/A✓✓
Inaccurate Citation CleanupN/AN/A✓
Fully Optimized Listings (monthly)102030
Tracking & analysis
Competitor Citation Gap Analysis✓✓✓
Citation Tracking & Reporting✓✓✓
Ongoing Citation Monitoring✓✓✓
Proof

Three businesses, three markets, three different messes

Every figure comes from the client's own audit and tracker. Where a client asked not to be named, we've named the industry and market instead.

🇺🇸 Furniture retailer · United States
0
wrong listings corrected in 30 days
The situation
Two relocations in six years had left three different addresses and two phone numbers circulating across 140 sources.
What we did
Fixed the aggregators first so errors stopped replicating, then corrected each downstream listing and merged 11 duplicates.
🇦🇪 Multi-branch clinic · Dubai
0
verified citations built across 4 branches
The situation
Four branches sharing one phone number across every directory, so no branch could be distinguished from another.
What we did
Separate NAP per branch, Arabic and English name consistency, medical directory submissions built per location.
🇮🇳 Relocated law firm · India
0 weeks
to clear all legacy address data
The situation
Moved chambers and kept receiving post and visitors at the old address a year later, because directories still showed it.
What we did
Full migration pass across every source carrying the old address, with a re-check at 30 and 90 days.
How we work

Six things we won't do

Citations are the easiest service in local search to fake, because almost nobody checks. Here's where we draw the line.

  • We won't use automated submission tools.

    They create duplicates, get rejected by the directories that actually matter, and leave you with listings that can vanish when a subscription lapses.

  • We won't count a submission as a citation.

    Submitted isn't live. Every listing in your tracker has a working URL you can click, and we re-verify all of them 30 days later.

  • We won't hold the logins.

    Every account is created with your email, in your name, and handed to you in a sheet. Nothing about this service should be hostage to us continuing.

  • We won't build before auditing.

    Submitting new listings while old wrong ones are still live spreads the contradiction instead of resolving it. The audit is non-negotiable and it's free.

  • We won't pad the count with junk sites.

    It's trivial to hit 300 listings using sites nobody reads and search engines ignore. We'd rather sell you 50 that carry weight and say so.

  • We won't claim citations alone will rank you.

    This is foundational work. It makes everything else perform better, and on its own it rarely moves you into the map pack. We'll tell you what else you need.

Clients

What clients say after the build

Use the arrows, the dots, or swipe.

★★★★★
"The audit alone was worth it. I had no idea my old warehouse address was on forty different sites, or that customers were still turning up there."
Dana R.Owner, furniture retail · 🇺🇸 USA41 listings fixed
★★★★★
"My last provider sent a PDF listing 200 citations. I checked twelve at random and four existed. This time I got a sheet with clickable links and every one worked."
Michael C.Owner, home services · 🇨🇦 Canada50 verified live
★★★★★
"Four branches had been sharing one phone number across every directory for years. Separating them properly was the thing that finally let each clinic rank in its own area."
Ahmed H.Manager, clinic group · 🇦🇪 Dubai120 citations built
★★★★★
"They told me the citation build wouldn't get me into the map pack on its own and that I'd need reviews too. I appreciated being told before spending, not after."
Simran B.Founder, retail · 🇮🇳 IndiaFull NAP cleanup
★★★★★
"We moved premises and they cleared the old address off every source in about five weeks. I'd been trying to do it myself for a year and had barely scratched it."
James T.Partner, law firm · 🇦🇺 AustraliaMigration in 5 weeks
Pricing

Citation packages

Monthly plans, quoted and invoiced in your own currency. Pick your country to see your price.

Basic

$110 /month

Clean, consistent listings on the directories that matter most.

  • Citation Audit
  • NAP Standardization
  • Core Directory Listings
  • Industry-Specific Citations
  • Local & City-Specific Citations
  • Data Aggregator Submissions
  • 10 fully optimized listings per month
  • Competitor Citation Gap Analysis
  • Citation Tracking & Reporting
  • Ongoing Citation Monitoring
Start with Basic

Starter

$149 /month

More listings each month, with duplicates found and removed.

  • Citation Audit
  • NAP Standardization
  • Core Directory Listings
  • Industry-Specific Citations
  • Local & City-Specific Citations
  • Data Aggregator Submissions
  • Duplicate Listing Removal
  • 20 fully optimized listings per month
  • Competitor Citation Gap Analysis
  • Citation Tracking & Reporting
  • Ongoing Citation Monitoring
Choose Starter

Growth

$199 /month

Maximum coverage plus a full cleanup of inaccurate citations.

  • Citation Audit
  • NAP Standardization
  • Core Directory Listings
  • Industry-Specific Citations
  • Local & City-Specific Citations
  • Data Aggregator Submissions
  • Duplicate Listing Removal
  • Inaccurate Citation Cleanup
  • 30 fully optimized listings per month
  • Competitor Citation Gap Analysis
  • Citation Tracking & Reporting
  • Ongoing Citation Monitoring
Choose Growth

Multi-location is quoted per location, and the rate drops as locations are added.

Honest fit

We're probably a good fit if…

Good fit

  • You've moved premises or changed phone number in the last few years
  • You're doing local SEO and want the foundations right first
  • You've inherited a mess from a previous agency or a former staff member
  • You want listings you own permanently, not rented ones
  • You're in any of our five markets

Probably not a fit

  • You want 300 listings this week
  • You're judging the service by the count rather than the quality
  • You expect citations alone to put you in the map pack
  • You want listings at an address you don't operate from
  • You're purely online with no local presence at all

If the right column sounds like you, we'll say so on the first call rather than take the money. It's usually a five-minute conversation.

FAQ

Before you get in touch

Listings take two to six weeks to be indexed and reconciled by search engines, and the effect is gradual. Be wary of anyone promising a ranking jump from citations alone — this is foundational work that makes profile optimisation, reviews and local pages perform better. Without it, those things underperform; with it alone, you usually still need the rest.

You can, and for some businesses it's a reasonable starting point. The trade-offs are real though: automated submissions create duplicates alongside listings you already had, the higher-authority directories reject them, the logins sit with the vendor rather than you, and on several services the listings are removed when you stop paying. Ours are manual, permanent and in your name. Slower and more expensive, but they're yours.

Fewer than most people selling them suggest. What matters is that the sources are relevant to your industry and location, that they're real sites with real traffic, and that every one says exactly the same thing about you. Fifty accurate listings on sources that matter beat three hundred on sites nobody visits. In the audit we'll show you how many your competitors have and on which sources.

Send us the new details and we'll run a migration pass across everything we built and everything we found. Existing clients get this at a reduced rate. Because you hold every login, you could also do it yourself using the tracker — we'd rather you had the option than be locked in.

Yes, with care. We use a consistent service-area configuration across listings rather than publishing your home address on a hundred directories — which is both a privacy issue and a suspension risk on Google. Some directories require an address field; we'll show you which and how we handle each before submitting anything.

Usually. Duplicates can normally be merged or deleted, and auto-generated listings on aggregator sites can be claimed and then corrected or removed. A small number of directories simply don't respond to removal requests — we'll tell you which ones are stubborn rather than quietly leaving them off the report.

Our team works [9 am – 9 pm IST], which overlaps your business day in every market we serve. More importantly for this service, the source list is built specifically for your country — Yelp and BBB for the US, YellowPages.ca for Canada, True Local for Australia. We won't submit a US business to Indian directories to pad the count.

Very little. We need your exact business details and a contact email for verification messages — ideally a dedicated address like listings@yourbusiness.com so everything lands in one place. Accounts are created in your name, and where a directory sends a verification call or postcard we'll coordinate it with you.

The initial check across the main sources is free and comes back within two working days. The full 140-source audit with screenshots is the paid "Audit only" package, and that fee is credited against a build if you proceed. Either way you'll know the scale of the problem before spending anything.

We check your name, address and phone across the main directories for your market, count the inconsistencies and duplicates we find, compare your citation footprint with two competitors, and send back the priority fixes. Two working days, no charge, no sales sequence afterwards.

Find out how many sources disagree about your business

Send your business name, phone number and address exactly as you use them. We'll check the main directories for your market and tell you how many are wrong, duplicated or missing.

  • Free check back within 2 working days
  • Inconsistency and duplicate count
  • Comparison against two competitors
  • No charge, no obligation, no sales sequence
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