We spent ₹3 lakh last year and I still can't tell you what a customer cost us.
→ Tracking & attribution
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Tracking set up properly, a clean account structure, creative that's actually tested, and a report that ties spend to enquiries and sales. You own the ad account, you see every rupee and dollar that goes to Meta, and we never charge a markup on your spend.
Running Meta ads for businesses in the USA, Canada, Dubai, Australia and across India
Meta ads are the easiest place in marketing to spend money without ever finding out what it bought. Most people arriving here have already paid someone to do exactly that.
We spent ₹3 lakh last year and I still can't tell you what a customer cost us.
→ Tracking & attributionThe agency showed me reach and impressions. I asked about sales and the reports stopped.
→ Outcome reportingThey boosted posts and called it a campaign.
→ Proper campaign structureLeads came in but almost none of them were real buyers.
→ Lead quality & offer fixOur last agency owned the ad account. We left with nothing — no data, no audiences, no history.
→ You own everythingIt worked for two months, then the cost per lead doubled and nobody could explain why.
→ Creative testing pipelineSend us your ad account and we'll send back an audit showing exactly where the money went, what's tracked wrongly, and what we'd change first — before you spend anything with us.
Meta's system optimises toward whatever you tell it to find. If the tracking is broken or measuring the wrong thing, it will faithfully deliver more of the wrong thing at an efficient price, and the dashboard will look fine while the phone stays quiet. This is the single most common reason ad accounts underperform, and it's almost never mentioned in a pitch.
Set up in your name, on your assets, with everything documented so you're never locked in.
Created in your name with you as owner, payment method on your card, page and Instagram assets linked, domain verified, and team permissions set properly so nothing is trapped in a personal profile.
Pixel and Conversions API installed and tested, events mapped to real outcomes, values assigned where you sell online, and event match quality driven up before a single ad runs.
Customer lists uploaded, retargeting and lookalike audiences built from actual buyers, exclusions set so you stop paying to reach people who already bought, and a structure that can be read in thirty seconds.
Multiple angles per campaign — Reels, statics, carousels — written and edited for the feed they run in, with the offer and the first three seconds treated as the two things that decide the result.
Every month you get cost per lead and cost per customer, the leads-to-sales rate where you can tell us, spend by campaign, and what we changed and why. Meta's own numbers are reconciled against your CRM or bookings, because the platform counts generously and a report built only on its figures will flatter us. If the account isn't working, the report says so in the first paragraph rather than opening with reach.
Ad copy checked against Meta's rules before it runs, special ad category settings applied correctly for property, credit and employment ads, and a documented route if an account or ad ever gets restricted.
Illustrative split. A brand new account starts almost entirely in testing; an established one leans harder on what's proven. You'll see your real split every month.
Every winning ad has a shelf life. Audiences see it too many times, the cost per result creeps up, and an account that isn't testing has nothing to replace it with. That's the real explanation behind "it worked for two months and then stopped" — not a mysterious algorithm change.
So a fixed share of spend goes to testing new angles, hooks and offers every month, even when things are going well. It looks like waste on a weekly view and it's the reason the account is still profitable in month nine.
You'll see the planned split before we start, and the actual split with results in every monthly report.
You'll see cheaper. Here's exactly what the difference buys, stated plainly so you can decide for yourself.
"Unlimited campaigns, $199 a month"
Fewer accounts, each one built properly
If your budget is small and you need someone to press go this week, a cheap operator will get ads live faster than we will — we spend the first week or two on tracking and structure before anything spends. What we can't do is make a broken measurement setup profitable, and the money you save on management is usually lost several times over in wasted spend within a quarter. Below roughly [$500 / ₹40,000] a month in ad budget, management fees eat too much of the pot to make sense — we'll tell you that on the first call rather than take the retainer.
Cost per result varies enormously by country, which is why a benchmark from someone else's market is useless to you. We plan budgets and expectations against what your market actually costs.
Expensive and competitive. Creative volume and offer strength matter more here than anywhere else.
USD budgetsProvincial targeting, bilingual creative where it pays, and seasonal demand planned into the budget.
EN & FRHigh-value leads, a large expat audience, and Arabic creative plus culturally checked visuals as standard.
EN & ARSmaller audiences that saturate quickly, so creative rotation and tight geo targeting do the heavy lifting.
All statesLow click costs, high volume, and lead quality as the real battle. WhatsApp and call ads often beat forms.
All citiesBudgets, results and cost per customer quoted and invoiced in USD, CAD, AED, AUD or INR — no conversion guesswork in your reporting.
Currency, spelling, regulation, offers and cultural references matched to your audience. Meta rejects a surprising amount of well-meaning copy on local rules.
We're in Mohali, Punjab. One person owns your account and you can call them on +91 99888 88525.
A restaurant needs bookings this weekend from three kilometres away. A property developer needs qualified enquiries over six months under Meta's special ad category rules. Same platform, almost nothing else in common.
Not on the list? Tell us what a customer is worth to you. That number decides the whole plan — objective, budget, offer and what a good cost per lead even looks like.
Setup takes about two weeks. Most of it happens before any money is spent, which is the point.
Existing account reviewed, what a customer is worth established, target cost per lead agreed, and the offer pressure-tested before anything is built.
Your time: one 45-minute callBusiness Manager, ad account, pixel, Conversions API, events, audiences and campaign structure built in your name and tested end to end.
Your time: access & approvalsMultiple angles produced and approved by you, then launched with a testing budget. We leave the learning phase alone rather than panicking in week one.
Your time: one approvalWeekly checks, losing ads cut, winners scaled, new tests queued, and a monthly report tying spend to leads and sales.
Your time: monthly reportNew campaigns go through a learning phase while Meta works out who responds. Editing budgets or audiences during it resets that learning and is the most common way an account is accidentally strangled by a well-meaning owner or an agency trying to look busy. We agree a test budget, let it run long enough to mean something, and make changes on evidence. If week one looks bad we'll tell you why and what we're watching, rather than making a change for the sake of appearing responsive.
Compare it line by line with anything else you're considering — particularly the account ownership and spend-markup rows.
| Deliverable | Setup only | Growth | Scale |
|---|---|---|---|
| Business Manager & ad account setup | ✓ | ✓ | ✓ |
| Pixel + Conversions API installed & tested | ✓ | ✓ | ✓ |
| Event mapping & match quality work | ✓ | ✓ | ✓ |
| Audiences & exclusions built | ✓ | ✓ | ✓ |
| Campaigns built & launched | 2 | 4 | Unlimited |
| Ad creatives per month | 4 (one-off) | 8 | 16+ |
| Creative testing pipeline | — | ✓ | ✓ |
| Ongoing optimisation | — | Weekly | Twice weekly |
| Retargeting & catalogue campaigns | — | ✓ | ✓ |
| Landing page review | Review | Review + copy | Built for you |
| Reporting reconciled to your CRM | — | ✓ | ✓ |
| You own the ad account & all data | ✓ | ✓ | ✓ |
| Markup on your ad spend | 0% | 0% | 0% |
| Dedicated media buyer | — | — | ✓ |
Every figure comes from the client's own Ads Manager and CRM, measured against the 90 days before we started. Where a client asked not to be named, we've named the industry and market instead. Results vary by offer, market and budget — these are not a forecast for your business.
Paid media is where a client's money is most easily wasted without anyone noticing. Here's where we draw the line.
Business Manager, ad account, pixel and audiences are created in your name with you as owner. If you leave us, you keep the history, the data and the audiences — that's your asset, not our leverage.
Your card pays Meta directly. We're paid a fee you agreed, so we have no incentive to recommend a bigger budget than the account can profitably use.
Nobody can honestly guarantee ROAS — it depends on your offer, your pricing, your sales follow-up and your market. We give you a modelled target from your own numbers and tell you if we think it's unrealistic.
If your landing page takes six seconds to load or buries the enquiry form, we'll say so and pause the launch. Paying for clicks that leak is the most expensive mistake in the account.
Meta's attribution is generous. Our reports reconcile it against your CRM or bookings, and a bad month is described as a bad month in the first paragraph.
Below a certain spend the management fee eats the results. We'll tell you the minimum that makes sense in your market, even when that means no sale today.
Use the arrows, the dots, or swipe.
Fees are for our work only. Your ad spend is paid by you, directly to Meta, and we never add a markup to it. Quoted and invoiced in USD, CAD, AED, AUD or INR.
Everything built properly and handed to you to run yourself.
Full management for a business spending seriously.
For higher budgets, multiple locations or multiple markets.
A rough guide: management makes sense from about [$500 / ₹40,000] a month in ad spend upward. Below that, take the Setup package and run it yourself — we'll show you how.
If the right column sounds like you, we'll say so on the first call rather than take the money. It's usually a five-minute conversation.
No, and anyone who does is either guessing or relying on you not checking. Your return depends on your pricing, your margins, your offer, how fast your team answers a lead and how competitive your market is — most of which sits outside our control. What we do instead is build a target from your own numbers: what a customer is worth, what you can afford to pay for one, and what the market's typical costs suggest is achievable. Then we report against that target honestly every month. If the account can't hit it, we'll tell you early rather than quietly spending your budget for another quarter.
You do, without exception. We create the Business Manager and ad account in your name with you as the owner, add ourselves as partners, and you can remove our access at any moment. The pixel, the audiences, the campaign history and the creative files are yours. If we part ways you keep everything, which is exactly what the previous agency of half our clients did not do. Ask any agency this question before you sign anything.
Work backwards from what a customer is worth. If a customer is worth $600 to you and you'd happily pay $120 to get one, the budget question becomes how many customers you want next month. In practice a new account needs enough monthly spend to generate a meaningful number of conversions, or Meta never gathers enough signal to optimise — starving a campaign is the most common budget mistake we see. We'll model a sensible starting figure for your market in the audit, and it's usually lower than you'd fear and higher than you'd hoped.
Never. Your own card is the payment method on your own ad account, so the money goes straight from you to Meta and you can see every charge in your billing section. We're paid a management fee you agreed in advance. It matters because an agency taking a cut of spend has a quiet incentive to recommend a bigger budget, and you'd have no way of knowing.
Leads can arrive in the first week. Reliable, repeatable performance takes longer — campaigns need to exit the learning phase, and we need a few creative tests behind us before we know what your audience responds to. Judge the account on 90 days. Anything earlier is a snapshot, and reacting to a bad first fortnight is how accounts get broken.
You don't always need a website. Instant forms, WhatsApp and Messenger ads work well, particularly in India and the UAE, and often produce cheaper leads. The trade-off is quality: a lead who typed nothing and clicked once is far less committed than someone who filled in a form on your site. We usually run both and compare cost per actual customer rather than cost per lead — the cheaper lead source frequently loses on that measure.
Yes, significantly. Meta classifies housing, credit and employment ads as special ad categories, which restricts targeting by age, gender and location radius, and limits the audiences you can build. Campaigns declared incorrectly get rejected or, worse, run for a while and then get pulled with the account flagged. We set the category correctly from the start and plan the strategy around the restrictions rather than pretending they don't exist. Any agency promising you precise demographic targeting on a property ad is describing something that isn't allowed.
Usually, and it's one of the most common problems we're brought in for. Cheap junk leads are what you get when the system is optimised toward the cheapest form fill rather than toward people who buy. The fix is a mix of adding friction — qualifying questions, a price indication in the ad — and feeding real sales data back so Meta optimises toward the leads that converted. Expect your cost per lead to rise and your cost per customer to fall. That trade is almost always worth making.
It happens, sometimes for no obvious reason, and Meta's automated systems are the main cause. We reduce the risk by checking copy against policy before it runs, verifying your domain and business, and keeping your assets structured properly. If a restriction lands we handle the appeal and keep you updated on where it stands. We won't promise a resolution timeline, because that's entirely Meta's to decide, and any agency that guarantees reinstatement is making a promise they can't keep.
A review of where your spend actually went over the last 90 days, what's tracked incorrectly and what that's costing you, the three changes we'd make first, and a modelled target cost per lead for your market. If you're starting from scratch instead, you'll get a recommended structure and a realistic starting budget. Back within two working days, no charge and no sales sequence afterwards — several people have taken the audit, fixed it themselves and come back a year later, which is fine by us.
Give us view access, or just tell us your business and market if you're starting from scratch. We'll come back with where the money is going, what's tracked wrongly, and what we'd change first.