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Google Business Profile Free profile scorecard · 48 hours

Your Google profile gets seen more than your homepage. Treat it that way.

For most local businesses, the profile is where the customer decides — before they ever reach your website. We set it up properly, fill in everything Google gives weight to, and keep it active week after week instead of once at launch.

✓ Suspension & reinstatement handled
✓ Ownership stays with you
✓ Built for multi-location too
🇺🇸 USA🇨🇦 Canada🇦🇪 Dubai & UAE🇦🇺 Australia🇮🇳 PAN India
Your Business Name ✓ Verified
★★★★★ 4.9 · 318 reviews
Primary category · Open now · Closes 7 pm
CallDirectionsWebsiteBook
Address, hours and holiday hoursComplete
Services listed with descriptions18
Geo-tagged photos this month12
Q&A seeded and answered14
Profile views: 12.4kCalls: 386 · Directions: 512
+186% actions
14 days to full rebuild

Managing profiles for businesses in the USA, Canada, Dubai, Australia and across India

4.9 on Google · [128] reviews
[240]+ profiles managed
[63] suspensions reinstated
Mohali, India · serving 5 markets
Google Partner
0%Of profile views come from discovery searches, not your business nameGoogle benchmark
0×More clicks for profiles with complete informationGoogle
0×More likely to be considered reputable when the profile is completeGoogle
0 daysTypical turnaround for a full rebuildOur average
Sound familiar?

If any of this is your business, you're in the right place

Nobody contacts us asking for "profile optimisation." They arrive with one of these instead.

Google suspended my profile and I can't get a human to explain why.

→ Reinstatement

There are two listings for my business and I only created one of them.

→ Duplicate removal

A staff member set it up years ago, left, and nobody knows the login.

→ Ownership recovery

My profile shows the wrong hours and someone keeps "suggesting edits" that stick.

→ Profile lockdown

A competitor two suburbs away ranks above me with a virtual office address.

→ Redressal request

It's set up, it's verified, and nothing has changed on it in three years.

→ Ongoing management

All six are fixable. The free scorecard tells you which one is actually costing you calls, and what order to fix things in.

The diagnosis

"Optimised" means the fields most businesses leave blank

There's no secret here and no trick. Google gives weight to specific parts of the profile, and the businesses in the top three have filled them all in. It isn't glamorous work — it's just work nobody has done.

  • Primary category, chosen from evidence. One field decides which searches you're eligible for at all. We check what the businesses currently outranking you use, not what sounds most impressive.
  • Every service listed, with its own description. Most profiles have three services and no text. Yours will have everything you actually do, described in the words customers use.
  • Attributes, hours and booking links kept current. Wheelchair access, parking, languages spoken, holiday hours — small fields that filter you into or out of searches.
  • Photos on a schedule, not dumped once. Geo-relevant images added weekly signal an active business. A profile whose last photo is from 2021 signals something else.
  • Q&A seeded with real questions. Anyone can answer a question on your profile, including competitors. Seeding it with the questions your team answers daily takes control of that space.
38%
Typical profile before we start Scored across 42 checkpoints
Primary category correctWrong
Services listed with descriptions2 of 18
Business descriptionEmpty
Attributes set4 of 23
Photos in last 90 days0
Q&A answered1 of 6
Posts in last 90 days0
Name, address, phone accuratePass
VerifiedPass
What we fix in the first 14 daysTarget: 95%+
What you get

Setup, rescue, or ongoing management

Whether you're starting from nothing, recovering from a suspension, or inheriting a profile somebody else neglected for three years.

Setup or full rebuild

Verification, categories, services, products, descriptions, attributes and links — configured against the profiles currently outranking you rather than from a generic checklist.

Suspension & duplicate rescue

Reinstatement requests filed with the right documentation, duplicate listings merged or removed, and ownership recovered when nobody has the login any more.

Weekly posts and photos

Offers, updates and events posted on a schedule, with geo-tagged images that keep the profile looking like a business that's open and trading.

Q&A and messaging

Common questions seeded and answered before a competitor answers them for you, with messaging switched on and monitored so enquiries don't sit unread.

Insights tied to phone calls, not to vanity numbers

Every month we report calls, direction requests, website clicks and messages next to the specific changes we made — so you can see which action moved which number. Profile views alone tell you nothing you can act on.

See a sample report

Profile monitoring

Alerts when Google or a member of the public changes your hours, address or category — the "suggested edits" that quietly go live and cost you customers for weeks.

⚠ Profile suspended?

Don't file the appeal yet

The most common reason a reinstatement fails is that the business appealed immediately, without fixing what triggered the suspension — and a rejected appeal makes the next one harder. Send it to us first.

We identify the trigger, correct it, gather the documentation Google actually accepts for your market, and file once. Most cases we take on resolve within one to three weeks. If a case looks weak, we tell you before you pay rather than after.

What usually triggered it

  • Keywords in the business name. "Best Plumber Dubai" instead of your registered trading name.
  • A virtual office or coworking address. The single most common cause, and non-negotiable for Google.
  • Address changed and category changed together. Two major edits at once trips the review system.
  • Service-area business showing a street address. If you go to customers, the address must be hidden.
  • A competitor's redressal complaint. Sometimes justified, often not — either way it needs evidence to reverse.
Where we work

Five markets, and the verification rules differ in each

The profile fields are the same everywhere. What differs is how verification works, what documentation Google accepts for a reinstatement, and which second platform is worth your time after Google.

🇺🇸
United States

Video and postcard verification, Apple Business Connect alongside Google, plus Bing Places for the search share you'd otherwise miss.

Nationwide
🇨🇦
Canada

Bilingual profiles where Quebec matters, provincial registration documents for reinstatements, Apple and Bing coverage.

EN & FR
🇦🇪
Dubai & UAE

Trade licence documentation for verification, Arabic and English profile fields, plus the delivery and booking platforms that matter locally.

AR & EN
🇦🇺
Australia

ABN-backed verification, service-area configuration for trades, and Apple Business Connect coverage across all states.

All states
🇮🇳
PAN India

GST and shop licence documentation, multi-language profile fields, and alignment with Justdial and Practo listings.

All cities
Working hours that overlap yours

Our team works [9 am – 9 pm IST]. Video verification calls with Google get scheduled in your timezone, with someone from our team on the line to walk you through it.

You keep ownership, always

We ask for manager access. You remain the owner of the profile throughout and can remove our access in two clicks at any time.

A real address and a named strategist

We're in Mohali, Punjab. One person owns your profile, and you can call them on +91 99888 88525.

Industries

The right category is different in every industry — and it's the field that matters most

A dentist and an orthodontist are different categories with different search volumes. A builder and a general contractor rank for different things. Getting this one field right does more than every other change combined.

Hospitality & TravelHotels, resorts, restaurants, cafés, travel agenciesMenus, booking links
Healthcare & WellnessClinics, dentists, diagnostic centres, physiotherapists, spas, salonsPractitioner profiles
Education & CoachingSchools, colleges, coaching institutes, online tutors, EdTechCourse attributes
Real Estate & BuildersProperty dealers, builders, interior designers, home improvementService-area setup
Retail & E-commerceLocal shops, clothing brands, jewellery stores, online storesProduct catalogue
Fitness & LifestyleGyms, yoga studios, personal trainers, nutritionistsClass schedules
Automobile & RepairCar and bike dealers, repair workshops, car wash servicesBrands served
Legal & FinancialLawyers, accountants, loan providers, insurance agentsPractice areas
Events & EntertainmentWedding planners, event managers, photographers, DJsPortfolio photos
Home ServicesPlumbers, electricians, cleaning, pest control, renovationHidden address setup

Not on the list? Tell us what you do and where your customers are. We'll research the right category structure for your sector, or tell you plainly if we're not the right fit.

How it works

Rebuilt in two weeks, then kept alive

This is the fastest-moving service we run. The heavy lifting is done in the first fortnight; after that it's consistency, which is the part almost everyone abandons by month three.

Days 1–3 — Audit

Your profile scored across 42 checkpoints and benchmarked against the three businesses currently above you, with every gap listed in priority order.

Your time: ~20 minutes for access

Days 4–10 — Rebuild

Categories, services, products, descriptions, attributes, hours and links corrected in one pass. Duplicates removed, ownership cleaned up.

Your time: one approval call

Days 11–14 — Activate

Photo pack uploaded and geo-tagged, Q&A seeded, messaging switched on, first posts scheduled.

Your time: send us photos

Month 2 onward — Maintain

Weekly posts and photos, monitoring for unwanted edits, seasonal hours updated, and monthly insights reported against what changed.

Your time: monthly report
When should you actually expect more calls?

Category and services corrections often show movement within 2–4 weeks, because they change which searches you're eligible for at all. Ranking above an established competitor in a dense city takes longer and usually needs reviews and local pages alongside the profile work — we'll tell you honestly if that's your situation rather than selling you profile work that can't get you there on its own.

Scope

Exactly what you get, by package

The table most agencies won't publish. Compare it line by line with anything else you're considering.

DeliverableBasicStarterGrowth
Profile Setup, Claiming & Verification✓✓✓
Primary & Secondary Category Optimization✓✓✓
Business Name, Address & Phone (NAP) Accuracy✓✓✓
Service Area & Location Setup✓✓✓
Keyword-Rich Business Description✓✓✓
Services & Products Section✓✓✓
Business Hours & Special Hours✓✓✓
Attributes Optimization✓✓✓
Photo & Video Optimization✓✓✓
GBP Posts (Updates, Offers, Events)136
Review Generation StrategyN/A✓✓
AI-Powered Review RepliesN/A✓✓
Booking, Messaging & Lead Links✓✓✓
Duplicate Citation RemovalN/AN/A✓
Suggested-Edit MonitoringN/AN/A✓
Suspension Handling✓✓✓
Insights Reporting✓✓✓
Local Keyword Research✓✓✓
On-Page Local SEON/A✓✓
Citation Building & NAP Cleanup (monthly)N/A510
Website Health & Technical AuditN/A✓✓
Local Content & AI Blog Writing (monthly)N/A24
Customer Insights + Leads Management✓✓✓
Website & UTM Tracking SetupN/A✓✓
Profile Audit & Competitor BenchmarkingN/A✓✓
Grid Rank Tracking & Insights Reporting✓✓✓
Proof

Three businesses, three markets, three different problems

Every figure comes from the client's own Google Business Profile insights, measured against the 90 days before we started. Where a client asked not to be named, we've named the industry and market instead.

🇺🇸 Pharmacy chain, 6 stores · United States
0%
more direction requests, in 4 months
The situation
Six profiles built by six different store managers, with three different category choices and no services listed anywhere.
What we did
Standardised categories against the top performers, listed every service, added weekly photos per store, set holiday hours centrally.
🇦🇪 Law firm · Dubai
0 days
to reinstatement after suspension
The situation
Profile suspended after a name change that added practice-area keywords. Two appeals already filed and rejected.
What we did
Reverted the name to the registered trading name, assembled trade licence documentation, filed a single evidenced appeal.
🇮🇳 Salon group, 4 branches · India
0×
profile views, in 5 months
The situation
Wrong primary category on all four profiles, so they never appeared for the treatments that actually drive bookings.
What we did
Corrected categories, listed 22 services with descriptions, added a photo schedule and seeded Q&A around pricing questions.
How we work

Six things we won't do

Profile work is where the risky shortcuts are easiest to sell and hardest to undo. Here's where we draw the line.

  • We won't stuff keywords into your business name.

    It works until it doesn't, and then your profile is suspended and your rankings are gone. We've cleaned up too many of these to ever recommend it.

  • We won't set up a virtual office address.

    It's the single most common cause of suspension, Google actively looks for it, and a competitor only has to file one redressal request.

  • We won't take ownership of your profile.

    We work as a manager. You stay the owner from the first day to the last, and you can remove our access in two clicks without asking anyone.

  • We won't guarantee a reinstatement.

    Nobody can. We'll assess your case honestly and tell you before you pay if it looks weak — which is more useful than a promise that can't be kept.

  • We won't report profile views and call it a result.

    Views go up on their own when Google changes a layout. We report calls, directions, clicks and messages, because those are things a customer chose to do.

  • We won't sell you profile work that can't fix your problem.

    If you're being outranked because your competitor has 400 reviews and you have 12, no amount of field-filling closes that gap. We'll say so.

Clients

What clients say after the first quarter

Use the arrows, the dots, or swipe.

★★★★★
"Six stores, six different setups, nobody had touched them in years. Within a month every profile looked like it belonged to the same company, and the direction requests nearly tripled."
Dana R.Ops Director, pharmacy chain · 🇺🇸 USA186% more directions
★★★★★
"We'd appealed twice ourselves and been rejected twice. They told us not to file a third time until we'd fixed the name, got the licence documents together, and did it once properly. Eleven days later we were live."
Ahmed H.Partner, law firm · 🇦🇪 DubaiReinstated in 11 days
★★★★★
"I was wary of giving an overseas team access to my Google account. They explained they'd be a manager, not the owner, and showed me how to remove them at any point. That settled it."
Michael C.Owner, home services · 🇨🇦 Canada2.1× profile calls
★★★★★
"Turned out our category had been wrong since 2019. One field. Nobody in four years of paying for marketing had checked it."
Simran B.Founder, salon group · 🇮🇳 India2.9× profile views
★★★★★
"They told me profile work alone wouldn't get me past the competitor I was chasing, and that I needed reviews first. They could have just taken the money. That's why they still have my business."
James T.Owner, auto workshop · 🇦🇺 AustraliaTop 3 in 4 months
Pricing

Google Business Profile packages

Monthly plans, quoted and invoiced in your own currency. Pick your country to see your price.

Basic

$125 /month

A fully optimised profile for a single business getting started.

  • Profile Setup, Claiming & Verification
  • Primary & Secondary Category Optimization
  • Business Name, Address & Phone (NAP) Accuracy
  • Service Area & Location Setup
  • Keyword-Rich Business Description
  • Services & Products Section
  • Business Hours & Special Hours
  • Attributes Optimization
  • Photo & Video Optimization
  • 1 GBP post per week (updates, offers, events)
  • Booking, Messaging & Lead Links
  • Suspension Handling
  • Insights Reporting
  • Local Keyword Research
  • Customer Insights + Leads Management
  • Grid Rank Tracking & Insights Reporting
Start with Basic

Starter

$175 /month

Profile plus reviews, website and content working together.

  • Profile Setup, Claiming & Verification
  • Primary & Secondary Category Optimization
  • Business Name, Address & Phone (NAP) Accuracy
  • Service Area & Location Setup
  • Keyword-Rich Business Description
  • Services & Products Section
  • Business Hours & Special Hours
  • Attributes Optimization
  • Photo & Video Optimization
  • 3 GBP posts per week (updates, offers, events)
  • Review Generation Strategy
  • AI-Powered Review Replies
  • Booking, Messaging & Lead Links
  • Suspension Handling
  • Insights Reporting
  • Local Keyword Research
  • On-Page Local SEO
  • 5 citations built & cleaned per month
  • Website Health & Technical Audit
  • 2 local blog posts per month
  • Customer Insights + Leads Management
  • Website & UTM Tracking Setup
  • Profile Audit & Competitor Benchmarking
  • Grid Rank Tracking & Insights Reporting
Choose Starter

Growth

$200 /month

The complete package for businesses that want to lead the map.

  • Profile Setup, Claiming & Verification
  • Primary & Secondary Category Optimization
  • Business Name, Address & Phone (NAP) Accuracy
  • Service Area & Location Setup
  • Keyword-Rich Business Description
  • Services & Products Section
  • Business Hours & Special Hours
  • Attributes Optimization
  • Photo & Video Optimization
  • 6 GBP posts per week (updates, offers, events)
  • Review Generation Strategy
  • AI-Powered Review Replies
  • Booking, Messaging & Lead Links
  • Duplicate Citation Removal
  • Suggested-Edit Monitoring
  • Suspension Handling
  • Insights Reporting
  • Local Keyword Research
  • On-Page Local SEO
  • 10 citations built & cleaned per month
  • Website Health & Technical Audit
  • 4 local blog posts per month
  • Customer Insights + Leads Management
  • Website & UTM Tracking Setup
  • Profile Audit & Competitor Benchmarking
  • Grid Rank Tracking & Insights Reporting
Choose Growth

Suspension rescue as a standalone job is quoted after a free assessment. Need several locations? Ask for a tailored quote.

New · The Brand Fly Launchpad

Just starting out? Pay nothing for 3 months.

We set up and optimise your Google Business Profile free for the first 3 months, with zero upfront cost. A simple $99/month fee begins only once your profile is bringing in real customer calls.

  • $0 for 3 months
  • No upfront payment
  • Pay only after results
Explore Launchpad
Honest fit

We're probably a good fit if…

Good fit

  • You serve customers at a real address or in a defined service area
  • Your profile is neglected, suspended, duplicated or was never set up properly
  • You want calls and direction requests, not a screenshot of profile views
  • You can supply photos and answer questions about what you actually do
  • You're in any of our five markets

Probably not a fit

  • You want a keyword-stuffed business name because "it works"
  • You need a listing at an address you don't operate from
  • You want a guaranteed reinstatement before anyone has seen the case
  • You're purely online with no local customers at all
  • You expect profile work alone to beat a competitor with ten times your reviews

If the right column sounds like you, we'll say so on the first call rather than take the money. It's usually a five-minute conversation, and it saves everyone a quarter.

FAQ

Before you get in touch

Usually. We identify what triggered it, fix the underlying issue, gather the documentation Google accepts in your market, and file once with evidence. Most cases we take on resolve within one to three weeks. What we won't do is guarantee it — and if your case looks weak we'll tell you before you pay rather than after. If you've already appealed and been rejected, don't appeal again until we've looked; repeat rejections make the next attempt harder.

No. We ask for manager access to the profile only. You stay the owner throughout, you can see everything we change, and you can remove our access in two clicks without contacting us. If a previous agency took ownership of your profile, recovering it is one of the first things we'll sort out.

We can file redressal requests against listings that break Google's guidelines — virtual offices, keyword-stuffed names, duplicate locations, businesses operating from residential addresses they don't trade from. Success depends entirely on the evidence, and we'll tell you upfront if a case is weak. It's a slow process and not every request succeeds, but a cleaned-up map pack can be worth more than any change to your own profile.

No. Google's guidelines require your real-world trading name, and while keyword stuffing does sometimes work in the short term, it's also the easiest thing for a competitor to report. We've cleaned up enough suspensions caused by exactly this to be confident it isn't worth the risk. Getting the category and services right achieves the same thing legitimately.

Profile work is one part of local SEO — an important part, and usually the fastest to show results. But if you also need location pages on your website, consistent citations across directories, local links and a review flow, those sit outside this service. We'll tell you in the audit whether profile work alone will get you where you want to be, or whether you need the fuller local SEO package.

Yes, and it matters more for you than for most. Service-area businesses must hide their address, which many set up incorrectly and then get suspended for. We configure the service areas properly, set the hidden-address flag, and build the profile around the areas you travel to rather than a single pin.

Common situations: a staff member who left, an old agency, or an automated listing Google generated that somebody else claimed. There's a formal ownership request process, and if the current owner doesn't respond within a set window you can take control. We handle the request and the follow-up, and it usually takes three to seven days.

Our team works [9 am – 9 pm IST], which overlaps your business day in every market we serve. Where Google requires a video verification call, we schedule it in your timezone and have someone on the line walking you through it. You get a named strategist with a direct number, and our address and team are published rather than hidden.

Category and service corrections often move within 2–4 weeks because they change which searches you're eligible for at all. Overtaking an established competitor in a dense city takes longer and usually needs reviews and local pages alongside the profile work. We'll give you the realistic picture in the audit rather than the flattering one.

Your profile scored across 42 checkpoints and benchmarked against the three businesses currently ranking above you, the category they use compared with yours, every gap listed in priority order, and a note on anything that puts you at risk of suspension. Back within two working days, no charge and no sales sequence afterwards.

Get your profile scored against the three above you

Send your Google profile link. We'll score it across 42 checkpoints, compare it with the businesses currently outranking you, and send back exactly what to fix and in what order.

  • 42-point scorecard back within 2 working days
  • Category comparison against your top three competitors
  • Suspension-risk flags on anything dangerous
  • No charge, no obligation, no sales sequence
Free audit

Get your free growth audit

Takes about a minute. We reply within two working days.

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