Launchpad Onboarding Agreement

1Business & Contact Details

2Program Overview

Subject to the eligibility criteria in Section 3, The Brand Fly will provide the following at no charge for a period of three (3) months from the Start Date recorded in Section 11 ("Free Period"):

• Complete Google Business Profile setup and verification support
• Ongoing GBP optimization, including posts, categories, services, and profile content
• Monthly performance tracking via GBP Insights

3Eligibility Criteria

To enroll in and remain in the Launchpad Program, the Client must satisfy ALL of the following at enrollment and throughout the Free Period:

1. Must be a new or early-stage business with a valid, verifiable business registration.
2. Google Business Profile must be receiving fewer than ten (10) calls per month at the time of enrollment, as measured by GBP Insights.
3. Business listing must be owner-verified or verifiable, with complete core information (name, category, address/service area).
4. Only one (1) Launchpad enrollment is permitted per business, owner, PAN/GST number, email address, phone number, and IP address.
5. The Client must not operate in a restricted or high-risk category as determined solely by The Brand Fly (including but not limited to loan/credit agents, cryptocurrency, MLM, or adult services).
6. The Client agrees to respond to customer reviews, keep business hours and information current, and remain reasonably responsive to communication from The Brand Fly.
7. The Client agrees to complete a short verification call prior to onboarding, if requested.

4Not Eligible

The Brand Fly reserves the right to decline, suspend, or terminate enrollment for any business that falls under the following, at any stage:

• Google Business Profile is currently suspended, flagged, or under policy review
• Profile is receiving ten (10) or more calls per month, per GBP Insights
• Duplicate or multiple listings for the same business or owner
• Evidence of fake, incentivized, or manipulated reviews ('review-gating')
• Business, owner, or associated contact details previously enrolled in the Launchpad Program
• Keyword-stuffed, misleading, or policy-violating business name or listing content
• Profile recently reinstated from suspension or with a pending policy violation
• Refusal to complete reasonable ownership or identity verification

5Performance Benchmark & Fees

5.1 At enrollment, The Brand Fly will record the Client's baseline calls, direction requests and profile views from Google Business Profile Insights ("Baseline"). A copy is shared with the Client.

5.2 The "Performance Benchmark" is met when, in any month of the Free Period, the profile records at least ten (10) calls or fifty percent (50%) more calls than the Baseline, as reported by GBP Insights.

5.3 If the Performance Benchmark is met, the service fee of USD $99 per month (or local currency equivalent) begins on the day after the Free Period ends ("Paid Period").

5.4 If the Performance Benchmark is not met by the end of the Free Period, The Brand Fly will continue the service free of charge for up to one (1) additional month. If it is still not met, either party may end this Agreement in writing with no fee payable.

5.5 Calls are counted only as tracked and reported by Google Business Profile Insights; self-reported or third-party-reported call counts will not be considered.

5.6 After the Minimum Term, The Brand Fly may offer tiered or performance-based pricing in place of the flat fee, with at least thirty (30) days' written notice to the Client before such change takes effect.

6Minimum Commitment & Early Exit

6.1 The free setup and optimisation is provided on the condition that, once the Performance Benchmark is met, the Client stays enrolled for a minimum of nine (9) paid months ("Minimum Term").

6.2 The Client may cancel without charge only within the first fourteen (14) days of the Start Date, by written notice.

6.3 After that, if the Client ends the service, stops paying, or removes The Brand Fly's access before the Minimum Term is complete, the Client agrees to pay an Early Exit Fee equal to the standard value of the services received free of charge: USD $249 (or local currency equivalent), less any monthly fees already paid. The fee is due within seven (7) days of exit.

6.4 After the Minimum Term, the service continues month to month. Either party may cancel with thirty (30) days' written notice. No partial refunds apply once a paid month has begun.

6.5 The Brand Fly reserves the right to pause or terminate the Free Period early, without liability, if the Client is found ineligible under Section 3, in violation of Section 4, or is unresponsive for a continuous period of thirty (30) days or more.

7Ownership of Work Product

All strategies, content templates, optimization methods, audit frameworks, and proprietary processes used or produced by The Brand Fly in delivering this service remain the sole intellectual property of The Brand Fly. The Client is granted a non-exclusive right to use the final published content (e.g., GBP posts, profile updates) on their own business listing only.

8Limitation of Liability

The Brand Fly will use reasonable, industry-standard efforts to optimize the Client's Google Business Profile. However, The Brand Fly does not guarantee specific rankings, call volumes, leads, or revenue outcomes, as these depend in part on factors outside our control, including Google's algorithms and policies, market competition, and the Client's own responsiveness and business quality.

9Access & Payment

9.1 The Client will keep The Brand Fly as a manager on their Google Business Profile throughout the Free Period and the Minimum Term. Removing that access, or blocking the work, counts as cancellation by the Client under Section 6.3.

9.2 Before the Paid Period begins, the Client will set up an automatic monthly payment (card, UPI AutoPay or bank mandate). If a payment fails and is not resolved within seven (7) days, The Brand Fly may pause the service, and any Early Exit Fee becomes payable.

9.3 The Google Business Profile, its reviews and its logins always remain the Client's property. If the Client leaves, access to The Brand Fly's tools ends (GBP automation, rank tracker, call and lead tracking, and the review-request system). The Client may continue to use content already published on their listing.

10Disputes

10.1 Both parties will first try to resolve any dispute by discussion within fifteen (15) days. Failing that, disputes fall under the jurisdiction of the courts of Mohali, Punjab, India, and this Agreement is governed by the laws of India.

11Agreement & Acceptance

By signing below, both parties confirm they have read, understood, and agree to be bound by the terms of this Agreement.