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Local SEO Melbourne, VIC · free map pack scan

Melbourne lives suburb by suburb. Be the first business locals see

Melburnians are loyal to their local café, clinic and tradie. When they search Google Maps, they choose from the top three close by, in Fitzroy, Richmond or Box Hill. We help you get there in the suburbs that matter to you.

✓ Grid rank tracking across Melbourne
✓ Reported in calls & leads
✓ Accounts stay in your name
📍 Melbourne, VIC
1
2
3
1 Your businessOpen now · Melbourne CBD · 128 reviews4.9 ★
2 Competitor ACloses 6 pm · Southbank · 64 reviews4.4 ★
3 Competitor BOpen now · Fitzroy · 31 reviews4.1 ★
New call from Google
Top 3 in 7 of 9 areas

Helping local businesses in Melbourne, VIC and across the USA, Canada, UAE, Australia and India

4.9 on Google · 120+ reviews
Google Partner
10+ years in local marketing
Calls in Australian Eastern Time
Local SEO in Melbourne

Why ranking in Melbourne works differently

Melbourne has strong local identities: inner-north, inner-south, the eastern suburbs and the fast-growing west each behave like separate markets. Customers trust reviews and real photos, and independents compete well against chains when their Google profile is properly looked after.

  • Suburb tracking. Weekly Google Maps scans from the inner suburbs to the growth corridors.
  • Real photos and posts. A profile that shows your actual premises, team and work, updated every week.
  • Australian directories. Details made identical on Google, Apple Maps, True Local, Yellow Pages and Hotfrog.
  • Reviews that mention the suburb. Review requests that encourage customers to say what you did and where.
Google Maps position by areaSample grid scan · "cafe near me"
Melbourne
Fitzroy
1
▲ 6
Brunswick
2
▲ 4
Melbourne CBD
4
▲ 4
Richmond
5
▲ 3
South Yarra
7
▲ 2
Illustrative exampleYour real scan comes with the free audit
Sound familiar?

What Melbourne business owners tell us

You don't need to know SEO to know something isn't working. Find your problem below. Each one has a clear fix, and the free audit tells you which ones apply to you.

We are known in our suburb but invisible in the next one.

→ Grid tracking + suburb pages

Chains and franchises show up before our independent business.

→ Map pack visibility

Our Google photos are old and do not show our real premises.

→ Profile optimisation

Competitors have more and newer reviews.

→ Review request flow

Our opening hours are wrong on some directories.

→ Citation clean-up

We don't know which bookings come from Google.

→ Call & lead tracking

Every one of these is fixable, and most are fixed in the first 30 days.

What you get

Everything it takes to own local search in Melbourne

Ten services working together every month, backed by our own tracking tools. You see each item ticked off in a plan you approve before anything is billed.

01

Google Business Profile optimisation

Categories, services, photos, attributes and Q&A set up properly and kept current.

02

Regular Google posts

Offers, updates and news that keep your profile active and give people a reason to call.

03

Review management

A review request flow that fires at the right moment, plus a reply to every review.

04

Local keyword research

The exact "near me", service and area searches people in Melbourne use.

05

On-page local SEO

Service and area pages with local schema, written for real customers.

06

Citations & NAP clean-up

Your name, address and phone made consistent on every directory that matters here.

07

Website health audit

A technical and on-page audit of your key pages, with every weak point fixed.

08

Local content & blogs

Posts that target the local searches your site is closest to winning.

09

Local link building

Links from local news, associations and partners that build real authority.

10

AI search visibility

Get named when people ask ChatGPT, Gemini or Perplexity who to hire in Melbourne.

Want to know which of these your business needs first?

The free audit shows your Google Maps position across Melbourne and the fixes that will move it most.

Get my free audit →
Who we help in Melbourne

Built for the businesses that keep Melbourne running

Every industry is searched differently. We build your plan around how your customers in Melbourne actually look for what you sell.

Cafés, restaurants & bars

Locals choosing where to go in their suburb.

Dentists, physio & allied health

Patients choosing a practice close by.

Plumbers, electricians & builders

Homeowners who need a reliable tradie.

Salons, barbers & beauty

Clients booking with whoever looks best nearby.

Lawyers, accountants & migration agents

Clients comparing reviews before calling.

Gyms, pilates & yoga studios

Residents choosing a studio close to home.

Don't see your business? Tell us what you sell and we'll tell you honestly whether we can help.

Coverage

Areas we target in and around Melbourne

Your customers' neighbourhoods

We track your Google Maps position across the areas you serve and build pages for the ones that matter most to your business.

Melbourne CBDSouthbankFitzroyRichmondSt KildaSouth YarraBrunswickDocklandsBox HillFootscray

Listings we manage for Melbourne businesses

Your details, correct and consistent on the sources customers and Google trust in Australia.

Google Business ProfileApple Business ConnectTrue LocalYellow Pages AustraliaHotfrogBing PlacesYelpFacebook
Results

What local SEO done properly looks like

Every number comes from the client's own analytics, measured against the 90 days before we started. Where a client asked not to be named, we've named the industry and market instead.

🇺🇸 Dental group, 9 locations · United States
412%
more calls from Google Maps, in 6 months
The situation
Years of staff edits, three duplicate listings competing with each other, ranking in the map pack in only two of nine areas.
What we did
Rebuilt every profile, removed the duplicates, built a page per suburb, switched on post-appointment review requests.
🇮🇳 Coaching institute, 3 branches · India
61%
lower cost per enquiry, in 5 months
The situation
Paying for leads that never enrolled, with no way to tell which branch a call belonged to.
What we did
Local pages per branch, call tracking by location, SMS re-engagement to past enquiries.
🇦🇪 Hospitality group · Dubai
2.6×
direct bookings, in 8 months
The situation
Strong walk-in trade but almost no "near me" visibility, with Arabic and English listings contradicting each other.
What we did
Rebuilt bilingual profiles, corrected the UAE directory ecosystem, launched a post-checkout review flow.
How it works

Your first 90 days with us

Clear steps, honest timelines and very little of your time.

Week 1: Baseline

Grid scan across Melbourne, profile audit, listing check and a look at the three competitors above you.

Your time: about 30 minutes

Weeks 2–4: Fix

Profile rebuilt, duplicates removed, listings corrected and your review flow switched on.

Your time: one short call

Weeks 5–9: Build

Service and area pages published for the Melbourne areas you serve, with local schema and posts on a schedule.

Your time: about an hour a fortnight

Weeks 10–13: Grow

Local links, fresh photos and reviews, pages improved against the new scan, and a plan for the next quarter.

Your time: one review call
How long before it works?

Profile and listing fixes often show movement within 3 to 6 weeks. Competitive map pack positions usually take 3 to 6 months of steady work. Anyone promising the top three in 30 days is buying links or counting searches nobody types.

Pricing

Local SEO plans for Melbourne businesses

Simple monthly plans, quoted and invoiced in your own currency.

Basic

A$125 /month

For a single business getting started with local SEO.

  • GBP optimisation + 1 post a week
  • Review management
  • 5 local keywords researched
  • On-page local SEO + technical audit
  • 5 citations & 5 local links a month
  • 1 local blog post a month
  • 1 service area targeted
  • Lead tracking + monthly reporting
Start with Basic

Starter

A$180 /month

For businesses ready to grow across more searches and channels.

  • GBP optimisation + 3 posts a week
  • Review management
  • 10 local keywords researched
  • On-page local SEO + technical audit
  • 10 citations & 10 local links a month
  • 3 local blog posts a month
  • Reddit, Quora & YouTube posts
  • 2 service areas targeted
  • Lead tracking + monthly reporting
Choose Starter

Growth

A$225 /month

For businesses competing across several areas that want to lead the map.

  • GBP optimisation + 6 posts a week
  • Review management
  • 20 local keywords researched
  • On-page local SEO + technical audit
  • 20 citations & 20 local links a month
  • 5 local blog posts a month
  • More Reddit, Quora & YouTube posts
  • 4 service areas targeted
  • Lead tracking + monthly reporting
Choose Growth

Need several locations or a custom mix? Ask for a tailored quote in the audit request. See full plan details →

New · The Brand Fly Launchpad

Just starting out? Pay nothing for 3 months.

We set up and optimise your Google Business Profile free for the first 3 months, with zero upfront cost. A simple $99/month fee begins only once your profile is bringing in real customer calls.

  • $0 for 3 months
  • No upfront payment
  • Pay only after results
Explore Launchpad
FAQ

Questions from Melbourne business owners

You get a named strategist with a direct phone number and email. Calls are scheduled in Australian Eastern Time, and you see every change and result in your dashboard. Many of our clients are in the US, Canada and Australia.

Yes. We build pages for the suburbs you serve and track your Google Maps position in each one every week, so you can see where you are gaining.

Real, recent photos help customers choose you and keep your profile active. We plan a simple photo routine and add posts every week.

Profile and listing fixes often show movement within 3 to 6 weeks. Competitive categories usually take 3 to 6 months.

Our monthly plans start at A$125. All three plans are listed on this page in your currency, and you get a fixed quote after the free audit.

A grid scan of your position across Melbourne, a profile audit scored against the three businesses above you, a listing check across the directories that matter here, and a prioritised list of what to fix first. It comes back within two working days, with no obligation.

See where you rank across Melbourne

Send your business name and the areas you serve. We'll show you exactly where customers in Melbourne can find you on Google Maps, where they can't, and what it will take to fix it.

  • Free audit back within 2 working days
  • Grid scan across your real service area in Melbourne
  • A clear 90-day plan with a fixed quote
  • No charge, no obligation, no pushy sales calls
Free audit

Get your free growth audit

Takes about a minute. We reply within two working days.

  • Reply within 2 working days
  • No spam, ever
  • 100% free

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